Amazon Marketplace Sellers

For decades, Internet merchants have run their businesses without the expense and inconvenience of operating a brick and mortar storefront.

Over the past few years, this trend has progressed to Internet merchants foregoing the expense and hassle of maintaining their own website and payment processing relationships, and instead selling their products exclusively through third-party auctions and marketplaces, particularly the Amazon Marketplace.

View a replay of our webinar, Legal Issues for Amazon Sellers.

The evergreen area of e-commerce requires a law firm like Kronenberger Rosenfeld to navigate entrepreneurs through the Amazon Marketplace and Fulfillment by Amazon (FBA) business models, their profitability, competition amongst sellers, and issues that can arise along the distribution and shipping chain. The following are just a few services the firm provides to Amazon Sellers through a fixed-fee model. 

STARTUP AND BRAND ESTABLISHMENT

We create and maintain businesses, so you can minimize time and expense related to business matters and focus your time on making money. We offer three fixed-fee options for startup assistance:

• One-time LLC or corporation formation.
• One-time, all-inclusive startup package with a contractor agreement, testimonial affidavit and other documents.
• Unlimited monthly subscription to email consultations regarding startup and intellectual property registration.

INTELLECTUAL PROPERTY 

We support clients in developing, registering and enforcing custom intellectual property rights that will set them apart from other sellers using the same supplier. Our firm advises clients on properly marking products with trademark and copyright notices, and avoiding claims of infringement in packaging and marketing. We offer:

• One-time trademark application and registration for a single mark and category with the U.S. Patent & Trademark Office, including advice on selecting trademarks that do not conflict with existing trademarks.
• One-time copyright application and registration for a unique product image series with the U.S. Copyright Office.

NEGOTIATIONS AND COMPETITOR RESOLUTION

We help clients avoid and minimize disputes through negotiations with domestic and international suppliers, distributors and marketplace managers, as well as competitors. Clients turn to us for legal guidance when competitors post fake bad reviews or hijack marketplace listings. Our fixed-fee services include:

• Unlimited monthly subscription to email consultations regarding competitor disputes.
• Cease and desist (C&D) letters to ASIN hijackers, either through a one-time bundle or a monthly subscription with options for five or 10 letters per month. Rush C&Ds are available.
• Monthly subscription to attorney follow-up with competitors on C&Ds.
• Ongoing anti-counterfeiting ASIN protection, including 10 C&D letters per month.
• Ongoing competitor product testing and false advertising enforcement.

In our experience, many marketplace sellers overlook legal formalities, such as corporate formation and trademark registration, to their own detriment. If you are a marketplace seller or own an Internet-based business, the Internet lawyers of Kronenberger Rosenfeld can help you formalize your business and protect your rights at a cost that is comfortable to you.