Amazon Marketplace Sellers

The Amazon Marketplace has evolved from merely a place for small merchants to sell their products with little expense, to a necessary sales outlet for merchants of all sizes, including billion dollar companies that have been around for decades. However, the Amazon Marketplace is fraught with legal risk. Kronenberger Rosenfeld assists Amazon merchants of all sizes with a variety of legal services, including intellectual property and counterfeiting issues, disputes with Amazon, MAP pricing and reseller matters, and disputes with competitors.

Ready to get started?

Submit your case online

View our webinar

Legal Issues for Amazon Sellers.

This webinar covers a multitude of legal issues that Amazon Sellers face, including issues for startup Amazon sellers, and those Amazon sellers generating seven figures per month.
Play the webinar

An unprecedented amount of global ecommerce sales occur in the Amazon Marketplace. 

Companies of all sizes are developing or refining their Amazon sales strategies, especially if their competitors are selling on the platform. Kronenberger Rosenfeld has represented Amazon Marketplace sellers since the early days of the platform. Over the years the firm has assisted clients to fend off a wide variety of types of intellectual property infringement and various types of false advertising and unfair trade practices of third parties. The firm has also assisted clients in buying and selling Amazon-based businesses. And the firm has assisted clients in developing reseller agreements and MAP policies to give them greater control over third parties selling their products on


We support clients in developing, registering and enforcing intellectual property rights that will best protect them against unscrupulous competitors. Our firm advises clients on properly marking products with trademark and copyright notices, and avoiding claims of infringement in packaging and marketing. And, of course, our firm conducts clearance searches and files trademark applications for clients, along with offering advice on selecting trademarks that do not conflict with existing trademarks. Additionally, our firm assists in registering our clients' photographs, labeling, product packaging, and marketing materials with the U.S. Copyright Office.


We help clients avoid and minimize disputes through negotiations with domestic and international suppliers, distributors and marketplace managers, as well as competitors. Clients turn to us for legal guidance when competitors infringe their copyrights and trademarks, or sell non-confirming or counterfeit goods on their marketplace listings. 


Buying or selling an Amazon-based business is different than a typical asset purchase transaction in that the ASINs, sales rankings, and reviews may be just as valuable to the buyer as the associated intellectual property or inventory. Because we’ve been working with Amazon-based businesses for years, the firm understands the unique considerations and legal requirements specific to the purchase or sale of such a business.  We’ve assisted clients in drafting asset purchase agreements that ensure a smooth transition of everything associated with the seller’s account.


The Right of First Sale Doctrine gives resellers significant protection from infringement allegations if they obtain products lawfully on the open market. This creates frustration for brand owners when some retailers or distributors list the brand owners' products on Amazon for much less than MSRP. Many brand owners feel helpless at their inability to control the pricing of their products on Amazon. However, Kronenberger Rosenfeld has helped brand owners take back some control of their brand, through carefully drafted reseller agreements and MAP (minimum advertised price) policies, coupled with well-thought quality control procedures and brand protection policies that can actually be enforced on Amazon.

Need help with an Amazon Marketplace legal matter?

We welcome you to submit your details using our online case submission form

Submit your case online


by giving us a call at


ext. 120 for new legal matters

The latest news & resources

Discover more about our firm and stay on top of internet-related legal issues

How to Get Consumer Consent Under Advertising and…

Multiple advertising and privacy laws outline requirements for getting consumer consent to use personal information, including for marketing or other purposes. While many companies realize…

Read More

How to Bind Users to Website Terms of…

Website terms of service, which often include arbitration provisions with class-action waivers, are often of critical importance to businesses transacting online. However, these online agreements…

Read More

Are You Selling a Coaching Service or Work-at-Home…

 Understand the Legal Risks.With COVID-19/Coronavirus mandating many to stay at home, and with millions of layoffs, more businesses are selling work-from-home opportunities or coaching services…

Read More

What You Need to Know to Market CBD…

Cannabidiol (“CBD”) sales are growing, but there is often confusion about how to lawfully market CBD products. To make matters more serious, the Federal Trade…

Read More