News & Articles

Tagged: Resources & Self-Education
Resources & Self-Education
FTC Advertising Law Compliance
Resources & Self-Education
Amazon Marketplace Sellers

Online Sellers Beware: FTC Increases Scrutiny of Fake Reviews

By Karl S. Kronenberger  |  Sunday, July 14, 2019

FTC Gets More Aggressive In Online Marketplaces

The five-star review has become the Holy Grail for many Amazon sellers. After all, in the hyper-competitive world of the online marketplace,…


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Resources & Self-Education
FTC Advertising Law Compliance

FTC Advertising Guidelines Series #1 - If You Can’t Prove It, Don’t Say It

By Karl S. Kronenberger  |  Tuesday, February 26, 2019

Running afoul of Federal Trade Commission advertising guidelines can have significant negative consequences for a business. It’s not uncommon for FTC enforcement actions to run into millions of…


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Resources & Self-Education
FTC Advertising Law Compliance

California’s “Bot Labeling” Law

By Liana Chen  |  Wednesday, January 16, 2019

Companies using “bots” should know that California’s “bot labeling” law becomes operative later this year on July 1, 2019. The law requires clear disclosures of use of…


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Resources & Self-Education
FTC Advertising Law Compliance

FTC Can’t Stop Every Deceptive Ad Or Trade Practice

By Karl S. Kronenberger  |  Friday, December 21, 2018

Competitors Can Step In To Enforce The Law

In my previous article, “You…


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