Brand-sponsored content is more commonly seen than ever on social media platforms in the form of paid reviews, endorsements and posts. Though it’s required by the Federal Trade Commission (FTC) that such content is clearly marked as advertising, not all businesses comply with these guidelines.
As the FTC continues to take a closer look at promotional content, it’s more necessary than ever for business owners to learn how to apply FTC rules to social media. In their complimentary webinar, Karl Kronenberger and Liana Chen discussed:
Watch the full webinar below.
This entry was posted on Friday, March 17, 2017 and is filed under FTC Advertising Law Compliance, Internet Law News.