FTC Advertising Law Compliance

Video: Legal Compliance for Sellers of Health and Beauty Products

Resources & Self-Education   |   Wednesday, August 19, 2015

High volume sellers of health, beauty, skin care or anti-aging products, who often use affiliate marketing to generate sales, face an ever-changing legal landscape especially when it comes to keeping their advertising in check with the law. One slip-up can seriously jeopardize a company’s livelihood.

Recently Karl Kronenberger and Ginny Sanderson held a webinar discussing best practices for sellers. Topics included:

  • Product images – From before and after photos to stock photography, when do images cross the line? 
  • Product Benefit Claims – Sourcing suppliers who fully understand the ingredients in the product to ensure the seller is not deceiving customers as to the benefits. 
  • Testimonials/Endorsements – Utilizing testimonial affidavits to avoid run-ins with the Federal Trade Commission.
  • Advertising Channels – From blogs, websites and social media to email, ensuring that these channels are compliant and don’t include any false or misleading information. 

Watch a recording of the webinar in its entirety.

 

 

This entry was posted on Wednesday, August 19, 2015 and is filed under FTC Advertising Law Compliance, Internet Law News.




Karl S. Kronenberger
Partner




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