Businesses often struggle with how to handle negative content about their business’s brand on review websites such as Yelp. Though legitimate negative consumer reviews are constitutionally protected speech, web posters cross the line if they post false and defamatory content, are competitors posting fake reviews, or mix legitimate content with inflammatory allegations to try and harm a business.
In his white paper “Bad Consumer Reviews Online: Strategies for Removal,” Partner Karl Kronenberger outlines the four-step process of determining how businesses should best respond to negative content. These steps include analyzing harmful content for its ratio of facts to opinion; assessing the personality of the commenter; considering contacting the platform hosting the negative content; and deciding whether to use reputation management techniques or take legal action.
Though negative content about businesses can have significant financial repercussions, businesses can take the steps outlined in this white paper to combat these effects and make sure that their online reputations remain intact.
Read full white paper.
This entry was posted on Monday, December 07, 2015 and is filed under False Advertising and Defamation, Internet Law News.