In May 2015, the Federal Trade Commission (FTC) released new guidelines that directly affect most affiliate marketers. Partner Karl Kronenberger authored the FeedFront magazine article, “New FTC Requirements for Affiliate Marketers,” explaining the FTC’s revised “Endorsement Guides” and how to handle disclosures related to consumer review sites, blogs and tweets.
The new endorsement guidelines state that affiliate marketers must disclose their relationships with retailers in a “clear and conspicuous manner.” Depending on review length and where affiliate links are placed in relation to reviews, marketers generally need to only disclose the relationship once. The FTC also clarified the proper locations and correct wording for disclosures. Additionally, Kronenberger discusses the consequences to affiliate marketers who buy fake Facebook “likes,” including possibly facing FTC enforcement actions, and proper disclosures when consumers are compensated for publishing tweets.
This entry was posted on Friday, October 02, 2015 and is filed under FTC Advertising Law Compliance, Internet Law News.