FTC Advertising Law Compliance

Ginny Sanderson Educates Brands on Safely Testing Supplements in Natural Products Insider

Press & Published Articles   |   Friday, May 22, 2015

In February 2015, New York Attorney General Eric Schneiderman claimed that “DNA barcode testing” revealed the dietary supplements sold by some of the nation’s largest retailers were not what they claimed to be. Partner Ginny Sanderson authored the article, “Transparency and Education: Vital Ingredients in Supplement Product Testing” published by Natural Products Insider, explaining how brands can truthfully convey to consumers that its products have been tested.

In the article, Ms. Sanderson explains that it is very easy to accidentally, or intentionally, contaminate and dilute ingredients because each ingredient passes through numerous hands before it makes its way first, into a product and second, into the bodies of consumers. It seems the best solution to prevent this is identity testing, but this comes with a set of risks because you must not misrepresent the nature or extent of testing methods.

Read the full article for a list of dos and don’ts to help minimize the risk of identity testing.

This entry was posted on Friday, May 22, 2015 and is filed under FTC Advertising Law Compliance, Internet Law News.




Ginny Sanderson
Partner




Related articles

Spam Law
New California Spam Case Law Requires Traceable Domains

New spam case law in California is reshaping how many advertisers and publishers do business.  Specifically, new case law has allowed spam plaintiff’s lawyers to…

Read More

Spam Law
Ninth Circuit Affirms Kronenberger Rosenfeld’s Summary Judgment in…

On December 2, 2009, the Ninth Circuit affirmed the granting of summary judgment to Azoogleads.com, Inc. in a spam lawsuit.  Internet attorneys, Kronenberger Rosenfeld, represented…

Read More