FTC Advertising Law Compliance

Direct Marketing News Features Karl Kronenberger on FTC’s Revised Endorsement Guidelines

Press & Published Articles   |   Monday, August 17, 2015

Partner Karl Kronenberger was featured in the article, “I Was Paid To Write This Blog” published by Direct Marketing News, addressing the Federal Trade Commission’s (FTC) updated endorsement guidelines that acknowledge the uncertainties of using social media as a platform for product reviews. “The FTC is going to focus its attention on large companies with funds, but people writing reviews need to pay attention, too,” Mr. Kronenberger advises.

The FTC’s revised advertising endorsement guidelines say that social media posts must not be misleading, and need to disclose any financial links, gifts or employment ties surrounding the post. However, companies that create compliance programs for disclosing paid endorsements will have a better chance at avoiding the attention of the FTC. “A good compliance program will go a long way toward insulating against a class action or a government lawsuit,” he says. “That includes instituting explicit guidelines for ad agencies and media buying services. It's a fairly low-cost way to demonstrate that you're making an effort at complying.”

Read full article

This entry was posted on Monday, August 17, 2015 and is filed under FTC Advertising Law Compliance, Internet Law News.




Karl S. Kronenberger
Partner




Related articles

News
Binding Your Customers to Your Terms of Service

When you sell a product or a service to a customer over the internet, you enter a contract with them. They get your product, and…

Read More

News
Compelling Reasons To Consider Expediting Trademark Registrations

Compelling Reasons To Consider Expediting Trademark Registrations By Tomasz R. Barczyk, Associate Kronenberger Rosenfeld, LLP Trademark infringement can have a devastating effect on e-commerce merchants,…

Read More