FTC Advertising Law Compliance

Direct Marketing News Features Karl Kronenberger on FTC’s Revised Endorsement Guidelines

Press & Published Articles   |   Monday, August 17, 2015

Partner Karl Kronenberger was featured in the article, “I Was Paid To Write This Blog” published by Direct Marketing News, addressing the Federal Trade Commission’s (FTC) updated endorsement guidelines that acknowledge the uncertainties of using social media as a platform for product reviews. “The FTC is going to focus its attention on large companies with funds, but people writing reviews need to pay attention, too,” Mr. Kronenberger advises.

The FTC’s revised advertising endorsement guidelines say that social media posts must not be misleading, and need to disclose any financial links, gifts or employment ties surrounding the post. However, companies that create compliance programs for disclosing paid endorsements will have a better chance at avoiding the attention of the FTC. “A good compliance program will go a long way toward insulating against a class action or a government lawsuit,” he says. “That includes instituting explicit guidelines for ad agencies and media buying services. It's a fairly low-cost way to demonstrate that you're making an effort at complying.”

Read full article

This entry was posted on Monday, August 17, 2015 and is filed under FTC Advertising Law Compliance, Internet Law News.




Karl S. Kronenberger
Partner




Related articles

Spam Law
Internet Law Firm Secures Another Victory in Spam…

On March 19, 2009 the Honorable Maxine Chesney of the Northern District of California dismissed a spam lawsuit filed by Hypertouch, Inc. against Azoogle.com and…

Read More

FTC Advertising Law Compliance
Cryptocurrency Fraud Risk Increases

Cryptocurrency Fraud Risk IncreasesSEC, FTC & CFTC Increase Scrutiny and EnforcementBy Karl Kronenberger Founder, Kronenberger Rosenfeld, LLC Increased cryptocurrency fraud and its attendant risks have…

Read More