Liana W. Chen

Partner

Liana oversees digital advertising and privacy matters, including regulatory compliance and FTC and other government defense.

Phone Number

415-955-1155 Ext. 118

Email Address

[email protected]

Liana W. Chen

Partner

Liana oversees digital advertising and privacy matters, including regulatory compliance and FTC and other government defense.

Phone Number

415-955-1155 Ext. 118

Email Address

[email protected]

Liana helps clients navigate complex advertising and privacy laws from a practical standpoint.

Liana counsels companies on regulatory compliance and litigation, including clients facing investigations and lawsuits by the FTC and state attorneys general. In particular, she helps businesses with proactive compliance reviews to understand and mitigate legal risks, and she regularly responds to CIDs and other government requests. If a dispute arises, she works tirelessly to secure a favorable outcome.

Liana's clients include tech and ecommerce businesses seeking advice on complex marketing, advertising, and privacy laws. She helps companies navigate the data protection and security landscape, including under the CCPA, federal legislation and guidelines, biometrics laws, and COPPA/laws relating to children. She is well-versed on the legal landscape involving FTC consumer protection regulations, testimonials, subscriptions, dietary supplements, coaching and business opportunities, and financial education offers. A large part of her practice also includes working both with and against large tech and social media companies. Further, she represents clients in class actions involving false advertising claims and digital-media-related offers.

Liana is also faculty for Maastricht University's Global Privacy Officer Certification, teaching the US module at the European Centre on Privacy & Cybersecurity (ECPC). The intensive course focuses on global privacy compliance, providing an understanding of key concepts and practical knowledge, with each module focusing on data privacy and cybersecurity standards from a different country around the world.

Prior to joining Kronenberger Rosenfeld, Liana defended FTC cases and counseled clients on data privacy and security issues at an international law firm in Washington, D.C. She has litigated in state and federal courts across the country and has experience with early settlement, mediation, dispositive motions, trial, and appeals.

While in law school in Washington, DC, Liana won the international Manfred Lachs Space Law Moot Court competition in Pilsen, Czech Republic. Liana has studied abroad in Paris, France, and she has served on legal bar executive committees as well as school boards in the Bay Area.

EDUCATION

University of California, San Diego, B.A., summa cum laude

The George Washington University Law School, J.D., with high honors, Order of the Coif

BAR ADMISSIONS

State Bar of California

District of Columbia Bar (inactive)

Virginia State Bar (inactive)

U.S. District Courts for the Northern District of California, Eastern District of California, and Central District of California

U.S. Court of Federal Claims

MEMBERSHIPS

International Association of Privacy Professionals (IAPP)

Internet Law Leadership Summit (ILLS)

The Bar Association of San Francisco (BASF), Executive Committee of Barristers Litigation Section (2019-2021)

California Lawyers Association (CLA) (Previous)

Additional Attributes for Liana Chen

  • Defend clients in responding to high-stakes FTC lawsuits and civil investigative demands (CIDs).
  • Counseled large and small businesses on emerging privacy laws, including the CCPA/CPRA, COPPA, state data broker laws, and biometrics legislation.
  • Advised clients on various FTC laws and guidelines, including on purported "dark practices," so-called earnings claims, and testimonial and review issues.
  • Secured "no action" letter in an FTC matter involving sale of dietary supplements.
  • Obtained favorable terms for a high-end clothing retailer after meeting with FTC Commissioners and preparing a white paper.
  • Negotiated a settlement in an FTC case involving "free trial" subscription offers.
  • Defended CBD marketers and prepared a white paper disputing FTC authority to seek monetary relief, resulting in a stipulated settlement.
  • Advised clients with coaching and business opportunity offers.
  • Counseled and defended clients with financial offers.
  • Represented clients proactively and defensively on endorsement issues.
  • Helped a national retailer establish a compliance program under the FTC Act and Fur Products Labeling Act.
  • Assisted businesses responding to data security breaches.
  • Prepared sweepstakes terms and related contracts.
  • Drafted numerous website, SaaS, and other internet and digital media-related agreements.
  • Counseled and defended clients facing Telephone Consumer Protection Act (TCPA) and spam complaints, including lawsuits brought by serial plaintiffs and class action representatives.
  • Represented clients against Facebook/Instagram/Meta in pre-litigation, state, and federal court actions.
  • Preparing numerous briefs seeking action by the Securities and Exchange Commission (SEC).
  • Secured dismissals and early favorable settlements in Americans with Disabilities Act (ADA) cases.
  • Second chaired a three-week jury trial in San Francisco Superior Court for defamation claims involving anonymously-posted disparaging online reviews.
  • Discovered the identity of a doe defendant that impersonated and defamed a client anonymously online.
  • Obtained the maximum requested restraining order for ongoing online harassment and cyberstalking.
  • Litigated case involving unauthorized access and violation of employment non-compete claims.
  • Prepared and argued motion to discover perpetrator of unlawful hacking into computer systems.
  • Secured the dismissal of a case seeking seven-figure damages for alleged deceptive advertising.
  • Won a motion for summary judgment, which was upheld on appeal, in a seven-figure products liability case against an international franchisor and franchisee.
  • Awarded over $1.9 million in damages in a copyright infringement case.
  • Prevailed on an anti-SLAPP motion to dismiss a case seeking damages for posting a truthful online review.
  • Negotiated a stipulated injunction prohibiting the opposing party from trademark infringement and false advertising in pop culture conventions.
  • Represented a global marketing company in a multi-year arbitration.
  • Protected luxury fashion company's intellectual property rights in ongoing infringement cases.
  • Argued a motion for summary judgment involving novel issues of respondeat superior and employer liability.
  • Obtained a preliminary injunction to prevent unlawful misconduct in the Court of Federal Claims.
  • Won a case against a copycat infringer of a platform integrating blockchain technology.
  • Helped clients appeal to Amazon to reactivate listings.
  • Represented companies advertising on Facebook and Instagram after termination of their accounts.
  • Defended international client against SEC allegations.
  • Counseled clients on SEC and CFTC issues and in government litigation.
  • Advised clients on, and prepared submissions for, the Committee on Foreign Investment in the United States (CFIUS).
  • Litigated and assisted with government contract matters, including bid protests.
  • Secured, in a pro bono case, the full requested monetary and injunctive relief against defendants running a notario fraud scam to defraud immigrants.
  • USA Federal: Section 207 of the ADPPA and Implications for Businesses, February 2024, OneTrust Data Guidance, Insight Article
  • How to Get Consumer Consent Under Advertising and Privacy Laws, May 2021, Mondaq
  • Are You Selling a Coaching Service or Work-at-Home Opportunity, May 2021, Mondaq
  • Do You Need a Cookie Notice, May 2021, Mondaq
  • The Essential Guide to FTC Compliance, Investigations, and Enforcement, June 2019, Co-Author
  • Internet Law and Practice in California, CEB Co-Contributor to Chapter on International Issues
  • The Power of an FTC Asset Freeze Order, Blog Post, October 2018
  • California's Internet of Things Cybersecurity Law: Need to Know Points, Client Alert, October 2018
  • Amendments to California's Automatic Renewal Law, Client Alert, July 2018
  • FTC Guidance on Promotional Social Media Content, Daily Journal, April 2017
  • Businesses of All Sizes Should Keep Website Terms Up to Date, Daily Journal, January 2017
  • Managing Legal Risks: Trends in Data Privacy & Security Class Action Litigation, Client Alert, November 2013
  • “Eraser Button” Law Changes Online Privacy Requirements, Client Alert, September 2013
  • New Telemarketing Rule Requires Express Written Consent, Client Alert, September 2013
  • Managing Legal Risks: Trends in Data Privacy & Security Class Action Litigation, Client Alert, September 2013
  • FTC Chairman John Leibowitz to Step Down, Client Alert, February 2013
  • A Guide to Space Law Terms, Secure World Foundation Glossary, December 2012, Co-Author/Editor
  • Maastricht University's Global Privacy Officer Certification at the European Centre on Privacy and Cybersecurity (ECPC, US Module relating to US privacy laws, including FTC and federal laws and CCPA), 2023
  • The Future of Free Speech on the Internet: Section 230, the First Amendment, the Supreme Court of Facebook, and More, The Bar Association of San Francisco, Barristers Litigation and IP and Internet Law Sections, 2021
  • Free Speech in the Digital Age: Your Guide to Litigating Online Speech Claims, The Bar Association of San Francisco, Barristers Litigation and IP and Internet Law Sections, 2020
  • Trends in Telemarketing: An Overview of the TCPA and the Telemarketing Sales Rule, The State Bar of California, Business Law Section, 2017
  • A Guide to Complying with FTC Rules for Paid Promotions on Social Media, Webinar, 2017
  • Tips for Responding to FTC Civil Investigative Demands (CIDs), Webinar, 2016
Representative Matters View Representative Matters
  • Defend clients in responding to high-stakes FTC lawsuits and civil investigative demands (CIDs).
  • Counseled large and small businesses on emerging privacy laws, including the CCPA/CPRA, COPPA, state data broker laws, and biometrics legislation.
  • Advised clients on various FTC laws and guidelines, including on purported "dark practices," so-called earnings claims, and testimonial and review issues.
  • Secured "no action" letter in an FTC matter involving sale of dietary supplements.
  • Obtained favorable terms for a high-end clothing retailer after meeting with FTC Commissioners and preparing a white paper.
  • Negotiated a settlement in an FTC case involving "free trial" subscription offers.
  • Defended CBD marketers and prepared a white paper disputing FTC authority to seek monetary relief, resulting in a stipulated settlement.
  • Advised clients with coaching and business opportunity offers.
  • Counseled and defended clients with financial offers.
  • Represented clients proactively and defensively on endorsement issues.
  • Helped a national retailer establish a compliance program under the FTC Act and Fur Products Labeling Act.
  • Assisted businesses responding to data security breaches.
  • Prepared sweepstakes terms and related contracts.
  • Drafted numerous website, SaaS, and other internet and digital media-related agreements.
  • Counseled and defended clients facing Telephone Consumer Protection Act (TCPA) and spam complaints, including lawsuits brought by serial plaintiffs and class action representatives.
  • Represented clients against Facebook/Instagram/Meta in pre-litigation, state, and federal court actions.
  • Preparing numerous briefs seeking action by the Securities and Exchange Commission (SEC).
  • Secured dismissals and early favorable settlements in Americans with Disabilities Act (ADA) cases.
  • Second chaired a three-week jury trial in San Francisco Superior Court for defamation claims involving anonymously-posted disparaging online reviews.
  • Discovered the identity of a doe defendant that impersonated and defamed a client anonymously online.
  • Obtained the maximum requested restraining order for ongoing online harassment and cyberstalking.
  • Litigated case involving unauthorized access and violation of employment non-compete claims.
  • Prepared and argued motion to discover perpetrator of unlawful hacking into computer systems.
  • Secured the dismissal of a case seeking seven-figure damages for alleged deceptive advertising.
  • Won a motion for summary judgment, which was upheld on appeal, in a seven-figure products liability case against an international franchisor and franchisee.
  • Awarded over $1.9 million in damages in a copyright infringement case.
  • Prevailed on an anti-SLAPP motion to dismiss a case seeking damages for posting a truthful online review.
  • Negotiated a stipulated injunction prohibiting the opposing party from trademark infringement and false advertising in pop culture conventions.
  • Represented a global marketing company in a multi-year arbitration.
  • Protected luxury fashion company's intellectual property rights in ongoing infringement cases.
  • Argued a motion for summary judgment involving novel issues of respondeat superior and employer liability.
  • Obtained a preliminary injunction to prevent unlawful misconduct in the Court of Federal Claims.
  • Won a case against a copycat infringer of a platform integrating blockchain technology.
  • Helped clients appeal to Amazon to reactivate listings.
  • Represented companies advertising on Facebook and Instagram after termination of their accounts.
  • Defended international client against SEC allegations.
  • Counseled clients on SEC and CFTC issues and in government litigation.
  • Advised clients on, and prepared submissions for, the Committee on Foreign Investment in the United States (CFIUS).
  • Litigated and assisted with government contract matters, including bid protests.
  • Secured, in a pro bono case, the full requested monetary and injunctive relief against defendants running a notario fraud scam to defraud immigrants.
Publications View Publications
  • USA Federal: Section 207 of the ADPPA and Implications for Businesses, February 2024, OneTrust Data Guidance, Insight Article
  • How to Get Consumer Consent Under Advertising and Privacy Laws, May 2021, Mondaq
  • Are You Selling a Coaching Service or Work-at-Home Opportunity, May 2021, Mondaq
  • Do You Need a Cookie Notice, May 2021, Mondaq
  • The Essential Guide to FTC Compliance, Investigations, and Enforcement, June 2019, Co-Author
  • Internet Law and Practice in California, CEB Co-Contributor to Chapter on International Issues
  • The Power of an FTC Asset Freeze Order, Blog Post, October 2018
  • California's Internet of Things Cybersecurity Law: Need to Know Points, Client Alert, October 2018
  • Amendments to California's Automatic Renewal Law, Client Alert, July 2018
  • FTC Guidance on Promotional Social Media Content, Daily Journal, April 2017
  • Businesses of All Sizes Should Keep Website Terms Up to Date, Daily Journal, January 2017
  • Managing Legal Risks: Trends in Data Privacy & Security Class Action Litigation, Client Alert, November 2013
  • “Eraser Button” Law Changes Online Privacy Requirements, Client Alert, September 2013
  • New Telemarketing Rule Requires Express Written Consent, Client Alert, September 2013
  • Managing Legal Risks: Trends in Data Privacy & Security Class Action Litigation, Client Alert, September 2013
  • FTC Chairman John Leibowitz to Step Down, Client Alert, February 2013
  • A Guide to Space Law Terms, Secure World Foundation Glossary, December 2012, Co-Author/Editor
Speaking Engagements and Courses View Speaking Engagements and Courses
  • Maastricht University's Global Privacy Officer Certification at the European Centre on Privacy and Cybersecurity (ECPC, US Module relating to US privacy laws, including FTC and federal laws and CCPA), 2023
  • The Future of Free Speech on the Internet: Section 230, the First Amendment, the Supreme Court of Facebook, and More, The Bar Association of San Francisco, Barristers Litigation and IP and Internet Law Sections, 2021
  • Free Speech in the Digital Age: Your Guide to Litigating Online Speech Claims, The Bar Association of San Francisco, Barristers Litigation and IP and Internet Law Sections, 2020
  • Trends in Telemarketing: An Overview of the TCPA and the Telemarketing Sales Rule, The State Bar of California, Business Law Section, 2017
  • A Guide to Complying with FTC Rules for Paid Promotions on Social Media, Webinar, 2017
  • Tips for Responding to FTC Civil Investigative Demands (CIDs), Webinar, 2016
Blog Posts View Blog Posts

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