At Kronenberger Rosenfeld, we are first and foremost intellectual property lawyers. The digital age has fundamentally
changed the way businesses must evaluate and protect their intellectual property interests. Kronenberger Rosenfeld achieves its
clients' intellectual property goals through its deep understanding of copyright, trademark, and trade secret law
combined with its robust knowledge of how these areas of law operate in a digital environment. As examples,
Kronenberger Rosenfeld has extensive experience in the operation of intellectual property laws in the context
of search engine optimization, online advertising, digital goods and services, and competitive e-commerce websites.
Kronenberger Rosenfeld's thorough understanding of the relevant business and regulatory environments regarding digital
media and the Internet allows the firm to effectively represent clients in the full range of intellectual property matters.
Trademark Counseling and Litigation: As trademark attorneys with years of experience in highly technical matters, we understand the unique ways that a company's trademarks can be infringed over the Internet. We have been involved in numerous cases where trademark infringement has occurred in pay-per-click (PPC) marketing, in social marketing systems like Facebook and Google+, in email marketing, in domain names (aka cybersquatting), in third party sites like Amazon Marketplace or eBay, and in third party affiliate marketing advertising networks. Our intellectual property law firm has experience advising on all these forms of trademark infringement, and in litigating trademark infringement lawsuits where necessary. We would be happy to bring our considerable trademark experience to assist your company.
False Advertising: As seasoned intellectual property lawyers, we have also handled numerous false advertising matters. The rise of the Internet as a global marketplace has changed and increased the needs for businesses to police false advertisements. Unfortunately, it's all too easy for a competitor to make unfounded statements about you or your business online. Sometimes, these statements are made anonymously or pseudonymous on various gripe sites. The comprehensive federal trademark statute, called the Lanham Act, includes strong prohibitions against false advertising and trade libel. Much of our firm's litigation involves some aspect of false advertising, including false advertising in Internet marketing and online advertising.
Copyright Counseling and Litigation: Kronenberger Rosenfeld recognizes the importance of copyrights registrations and litigation in the digital world generally, and in the context of e-commerce in particular. Unfortunately, the Internet makes it all too easy for a competitor to misappropriate your creative content (whether that content is pictures, photographs, text or a combination thereof), and then to display your creative content as the competitor's own. Our firm provides complete copyright support to our clients, from copyright counseling to copyright applications and registrations to copyright litigation. Moreover, Kronenberger Rosenfeld recognizes the importance of using copyright protection to achieve its clients' ultimate goals, even when those goals may concern a bundle of intellectual property rights. As an example, our firm has considerable experience using takedown notices and subpoenas under the Digital Millennium Copyright Act to remove content that has been misappropriated from our client and to identify the infringer.
Trade Secret Counseling and Litigation: In the digital age, it's too easy for a rogue employee or competitor to make illicit copies of your businesses' most sensitive information-whether those secrets are customer lists, strategic keywords, or schematic drawings. Often with a few clicks of the mouse, a bad actor can have your businesses' trade secrets sent to him- or herself in an email or stored on a thumb drive. Kronenberger Rosenfeld has litigated numerous trade secret cases on behalf of both plaintiffs and defendants. Our firm also engages in extensive pre-litigation trade secret counseling to avoid litigation altogether. Our comprehensive approach to trade secret counseling and litigation allows clients to adopt the most effective protections for their trade secrets while allowing their businesses to continue to run smoothly.
Cease & Desist Letters: Drafting and responding to cease-and-desist letters are part-and-parcel of protecting our client's intellectual property rights. Kronenberger Rosenfeld regularly drafts and responds to cease-and-desist letters regarding the whole range of intellectual property matters. For the client defending its intellectual property rights, a well-drafted and legally supported cease-and-desist letter may achieve protection and redress for another's intellectual property violations without the expense of litigation. For the client who has received a cease-and-desist letter, a thorough response from Kronenberger Rosenfeld will cause the sender to think twice before escalating the intellectual property dispute. Thus, our firm places a particular emphasis on property drafting and responding to cease-and-desist letters.
Kronenberger Rosenfeld represents large and small clients on the full range of intellectual property matters. Many clients first come to us for discrete tasks, such as applying for a copyright or trademark registration or adopting company policies regarding their trade secrets. We are happy to help out with these matters. We are also prepared to assist our clients to vigorously defend our clients' intellectual property rights in court, when necessary.
If you would like to discuss your intellectual property needs, please submit your matter to us using our online case submission form, or call us at 415-955-1155, ext. 120.
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